Friday, November 24, 2017
 

Case Studies

Attractive Affiliate Program:
The Favre Auto House Part 3: Gas Price Alerts

01.04.2014 (Till Bannwart/ASPSMS)

Besol was founded in 1953 as a Swiss Shopping Community for petroleum products.

In 1967, Albert Favre, the father of today's managing director René Favre bought into the Besol Shopping Community with his Favre Gas Station.

Today, the Besol Gas Station generates a non-negligible margin contribution to The Favre Auto House.

Discovery

As a member of the Besol Shopping Community The Favre Auto House is always informed in advance of gasoline price adjustments.

René Favre had discovered the strange urge to himself, trying to fill up just quickly before an upcoming petrol price increase. On the other hand to wait refueling, if he knew that a gasoline price cut would be imminent and refill as soon as the price change had an impact at the pump.

The Experiment

SMSBLASTER web edition

To communicate with his customers, CEO René Favre uses the SMSBLASTER web edition. He can comfortably send text messages without the need to download and install any software. He only needs a web browser. The address book entries and text message logs are in the cloud and he can therefore use the SMSBLASTER web edition at the office, at home or while travelling and has access to the contacts anytime.

The consistently good experience with the use of text messages has encouraged CEO René Favre to venture a little experiment. The majority of its customer base has allowed by opt-in to be contacted by text messages from time to time.

Whenever now a significant gas price jump upwards or downwards was announced, René Favre sat down at the SMSBLASTER web edition and sent text messages to its customers according to the following pattern:

Petrol price increase

SMS-OUT: Warning: Petrol price increase January 22nd! Fill your tank with us today for only CHF 1.67/L - The Favre Auto House 0580000000

Petrol price cut

SMS-OUT: Hurray, petrol price cut on May 15th! Take today and tomorrow economically and fill up with us, tomorrow - The Favre Auto House 0580000000

The Conclusion

After an announcement of a gasoline price cut the number of refuelings was in each case higher than usual during the first days after the price reduction.

Always, however, when a significant gasoline price increase was announced, René Favre could not believe his eyes: during the remaining days, automobilists were standing in queue to refill at the gas station! It even went so far that once The Besol Gas Station completely ran out of petrol.

Mobile Marketing on a large scale

As a committed member René Favre wanted to share his knowledge with The Besol Shopping Community.

An IT project for sending text messages was designed and implemented into the CRM system of the Shopping Community. Today, every Besol Gas Station has the ability to do mobile marketing by text messages.

The Success

Many Besol Gas Station operators nowadays collect the mobile numbers of their customers, do promotional broadcasts and send text messages to inform about whatever makes sense. But the big seller is and remains the Gas Price Alert: every year hundreds of thousands text messages.

The Besol Shopping Community rewarded René Favre's idea. As an ASPSMS affiliate he personally earns a 10 percent cut on every text message sent using the Besol CRM.

Considering the respectable number of sent text messages, René Favre experiment is now rewarded monthly with more than just pocket money.

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Available SMS tools and interfaces for ASPSMS

Factsheets
Purpose and business examplesPDF
SMS tools for End Users
NamePricing
ASPSMS WinLog free
Microsoft Office Outlook 2013-2016: Email to SMSfree
Microsoft Office Outlook 2010 Mobile Servicefree
Microsoft Office Outlook 2007 Mobile Servicefree
SMSBLASTER web editionfree
SMS Blaster Windows Editionfree
SMS touch for iPhone and iPod touchShareware
ECO-SMS - Ökologische SMS!Shareware
Cybersystems mscrmSMSsee price list for details
Jabber-Client Chatopus for Palm OSsmall one-time payment
delight Software GmbHsee price list for details
ASPSMS Widget for Macfree
SMS scripts and interfaces for developers
NamePricing
ASPSMS Dot Net Assembly on NuGet free
ASPSMS JSON API (REST) free
C# Microsoft ASP.NET Identity MVC (for SOAP)free
Node.js interface for ASPSMSfree
PHP Class for ASPSMS SOAP web servicefree
aspsms.dll (Active-X)free
SOAP Web Servicefree
XML-Interfacefree
ASPSMS SMTP Interfacefree
VBscript Class (ASP)free
HTTPfree
PHP - Python - C# - Javafree
Jabber to SMS for Server Adminsfree (open source)
SMS Blaster Visual Basic Source Codefree
ASPTOKENfree
Network coverage
Supported networks around the world
 
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Switzerland

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Founded: 1995
Company Number: CH-170.3.020.905-6
VAT-Number: CHE-102.692.722 MWST

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OFCOM registered Telecommunications Service Provider (254900005).

ASPSMS is a product of VADIAN.NET AG (founded in 1995), a Swiss based Internet and Mobile Solutions pioneer. Thus, all data collected from you are automatically subject ofthe strict privacy policies of Switzerland. ASPSMS is Swiss technology that is fully developed in Switzerland. The support team also works in Switzerland. VADIAN.NET AG is today one of the leading global providers of SMS solutions with more than 200’000 satisfied business clients. The product ASPSMS was launched in 2001.