Monday, October 07, 2024
Innovative SMS Gateway & Messaging solutions

Case Studies: Political Campaigns

Swiss Parliament Elections 2015: Winner: SMS

Swiss parties, political associations and interest groups have realized that sending a text message to their communities brings more voters for their party or for their referendum.

The Swiss Parliament elections in 2015 show this more clearly than ever before: probably never before, so many SMS with political content have been sent than at this year's National Council and Senate elections.

Important topics and contents are sent in time to the mobile phones of the recipients. Reception is confirmed by the recipient's handset. The ones who have done their homework have requested for permission (opt-in) to send central and crucial information via SMS communication channel in advance.

Clearly the reminder - respectively requesting the electorate (party, association, IG) to vote makes a lot of sense. It can be a game changer and bring needed votes for the party or for the referendum.

Since you do not know whether and how your colleagues can be reached, or which communication channel they actually use, the classic SMS is the adequate way to reach a maximum number of recipients.

To receive a text, it is sufficient to be connected with the mobile phone to the GSM network. There is no WiFi and no packet data connection required. 98% of text messages are read immediately.

Example

The party «Go Switzerland» collected mobile phone numbers since mid-2010. At each event people are asked if the party should send infos and through what specific channel:

Information Service
Name  
Last Name  
Mobile Phone Number  
Email Address  
Canton  
Information per SMS (rare, about 10 SMS per year)
Email (regularly 1x a month)
Other communication channel (please specify)


Opt-In/Opt-Out http://www.go+switzerland.ch/sms/

On Tuesday, 13.10.2015 before the parliamentary elections of 2015, the party «Go Switzerland» sent on behalf of their party president Sepp Yilmaz the following SMS:

SMS 1 (National Council and Senate Election)
Dear Go Switzerland friends, have you and your family members already voted? Send your ballot until Friday or go to the polls Sunday. Thank you, Sepp Yilmaz - www.go+switzerland.ch/sms/

Between October 27 and November 17 the party «Go Switzerland» again sends SMS as a reminder to go to the polls at fot the second round of voting in the Cantons A, B and C:

SMS 1 (Senate election: 2nd round in canton A)
Hello Sabine, do you vote? We need your support for the second round. Please vote Joseph Sennheis. Every vote counts, even yours! Thank you, Sepp Ylmaz - www.go+switzerland.ch/sms/

SMS 2 (Senate election: 2nd round in canton B)
Hello Peter, do you vote? We need your support for the second round. Please vote Werner Meier. Every vote counts, even yours! Thank you, Sepp Ylmaz - www.go+switzerland.ch/sms/

SMS 3 (Senate election: 2nd round in canton C)
Hello Jasmin, do you vote? We need your support for the second round. Please vote Hermann Ryser. Every vote counts, even yours! Thank you, Sepp Ylmaz - www.go+switzerland.ch/sms/

Both SMS are highly efficient: they are personal and call to be active right there, where it matters.

Often the second round of Senate elections goes into oblivion, because people have already voted - now I have to vote again?

The rigorous work of recent years pays off: An SMS costs only 0.06 to 0.16 CHF. This is, for example, cheaper than a postage stamp at a mail delivery and reception of SMS is even confirmed by the recipient's handset.

Party President Sepp Ylmaz: «The party Go Switzerland mobilizes voters by SMS - that's worth it to us!»

* This Case Study is fictional.

New User Registration

Click here for the ASPSMS new user registration.

Have you already registered? Log in with your user e-mail address and password.


Forgot Login Password?

Available SMS tools and interfaces for ASPSMS




Are you still not a client of ASPSMS? Just proceed here to register!
Information and announcements about the state of the ASPSMS system.

Latest News

ASPSMS Blog
Indestructible: Renaissance of SMS in the Digital Age
Software
New SMS Blaster Windows Version: Try it out now
Newsletter
Registered customers of ASPSMS receive at irregular intervals news about ASPSMS or news from the telecommunications world as well as information about planned maintenance work.
Blog
Tutorials, knowledge, case studies and news related to the ASPSMS Gateway.
Affiliate Program
We offer several attractive affiliate programs for developers, portals, ISP's, magazines, download sites and personal individuals.
No Setup Fee
Our prices are easy to understand! No setup costs, no maintanance fees, no fix costs at all. You pay just the desired SMS volume and based on very advantageous prices.
SMS for your Visitors
Add a SMS portal to your website or your clients website. A very good marketing instrument to get high traffic and to open new revenue streams based on next generation mobile technologies.
Global Two-Way SMS
Check out our new Two-Way SMS Service with global reach! No SIM-cards needed, no setup fee, very fast setup and a very low monthly price per number...
Roaming to other Countries
Our special offer: At no additional costs you get the possibility to send SMS to more than 200 countries.

Switzerland

Supported operators in your country:

Aldi
CoopMobile
Digitec Connect
FL1
Lebara
Lidl Connect
Lycamobile
M-Budget
Mucho
Netplus
OK Mobile
Quickline
Salt
Sunrise Mobile
Swisscom Mobile
Talktalk
UPC
Wingo
Yallo