Saturday, November 18, 2017
 
 

aspsms.com Newsletter, 02.2012

Customer information

Dear Joachim von Watt

As a registered client of ASPSMS you get the latest information about our newly available SMS applications.

Contents

Case study: SMS increase revenue

LaserLounge GmbH LaserLounge Ltd. is a classic video and games library. Customers rent movies and games seven days a week. The retail business makes more than 80% of its revenue on weekends, from Friday to Sunday. The management was looking for a way to better advertise the weak revenue days from Monday to Thursday and to stimulate the business for those days. The main target was to increase revenue.

A simple way to get customers into the store surely are price reductions. Movie theatres usually offer low price tickets every Monday. The LaserLounge management didn't like this kind of general discount, because they were afraid to lose revenue of the already regularly paying daily customers. It would make more sense to grant discount to certain specific customers only.

Example

LaserLounge had approximately 2000 customers. Half of them have declared their mobile phone number. The Management decided now to send out every Monday to Friday's eve at 19:30h an SMS with the following content to some customers:

"Tomorrow is your Happy Day! Rent all Movies for half price - CHF4.- instead of CHF8.-. We are looking forward to see you! Your LaserLounge team"

Because there are around 20 Mondays, Tuesdays, Wednesdays and Thursdays in a month, SMS were sent to a twentieth of the customers with known mobile phone number - equals 50 customers.

In the beginning, the SMSBLASTER software was used to send out the SMS manually. This took only about 5 minutes a day, so the idea could be tested without causing too much cost or need of extra resources.

Here a very successful example for this SMS marketing:

On a longer period of bad weather the first truly summery day followed in a year with temperatures around 30 degrees celsius. By chance that day was the anniversary of the LaserLounge.

LaserLounge GmbH Based on previous experience, the LaserLounge expected in these first days of summer a massive slump in revenue of 50-75%. Although the anniversary fell on a Sunday, the CEO decided spontaneously to write to all customers:

"3 years LaserLounge - Happy Day for all! 3 for 1! Only CHF8.- instead of CHF24.- We're looking forward to see you!""

The rush of the day was so great that the employee called the manager two hours after opening:

"There are all gone mad!"

LaserLounge GmbH This Sunday was the best-selling day in company history. Even the sales over the Christmas period were exceeded. And this at 30 degrees celsius and a price reduction of a two thirds.

The success was very surprising.

The total weekly revenue from Monday to Thursday was increased by 20% as well as the revenue of each of those days. The weekend revenue didn't decrease at all.

Because of this success, the process was automated in a second step.

The customer database was accessed by software. SMS were sent out from Sunday to Wednesday evenings at 19:30h to a twentieth of the customers. When such a customer entered the LaserLounge, the point of sales software recognized that he actually had his Happy Day and granted a 50% discount. Every new customer was expressly informed about the Happy Day-offer. The sales person said after entering the address data:

"Once a month we have the so called Happy Day. At this day you are entitled to rent all movies for half the price. The evening before a Happy Day, our customers are informed by SMS. May we also send such an SMS to you?"

Most of the customers agreed and declared their mobile phone number.

Since then, the LaserLounge was expanding and got more than 15,000 customers. As before, the Happy Day is being advertised by SMS.

And that's how it's done:

Advertising

Your private credit: fair, fast and easy

List your ASPSMS application at our 3rd-party solutions!

Take the chance and additionally advertise your own ASPSMS based software e.g. your content management system or your branch specific solution that sends SMS through the ASPSMS system on:

http://www.aspsms.ch/solutions/3rd-party/

That's how it works:

  1. Send us a link or a demo version of your software with the appropriate login data to support@aspsms.com so we can test your product.

  2. We shall examine your software and let you know if we shall publish it at ASPSMS 3rd-party solutions. Please understand that we can only take well-engineered and error free products into consideration.

  3. If we decide to publish your product, we shall ask you for further information:
    1. Product logo
    2. Product description (title)
    3. Product version
    4. Short description
    5. Detailed product description
    6. Price/currency
    7. Purchase- or download link
    8. Further useful information that helps

    If you have a German documentation, don't hesitate to send it for our German ASPSMS-website.

Examples for an listing on ASPSMS 3rd-party solutions:
http://www.aspsms.ch/solutions/3rd-party/

Products based on the
ASPSMS system

Interfaces

Applications

Credit Warning

  
Archive:
 
 
 
 
Archive:

Available SMS tools and interfaces for ASPSMS

Factsheets
Purpose and business examplesPDF
SMS tools for End Users
NamePricing
ASPSMS WinLog free
Microsoft Office Outlook 2013-2016: Email to SMSfree
Microsoft Office Outlook 2010 Mobile Servicefree
Microsoft Office Outlook 2007 Mobile Servicefree
SMSBLASTER web editionfree
SMS Blaster Windows Editionfree
SMS touch for iPhone and iPod touchShareware
ECO-SMS - Ökologische SMS!Shareware
Cybersystems mscrmSMSsee price list for details
Jabber-Client Chatopus for Palm OSsmall one-time payment
delight Software GmbHsee price list for details
ASPSMS Widget for Macfree
SMS scripts and interfaces for developers
NamePricing
ASPSMS Dot Net Assembly on NuGet free
ASPSMS JSON API (REST) free
C# Microsoft ASP.NET Identity MVC (for SOAP)free
Node.js interface for ASPSMSfree
PHP Class for ASPSMS SOAP web servicefree
aspsms.dll (Active-X)free
SOAP Web Servicefree
XML-Interfacefree
ASPSMS SMTP Interfacefree
VBscript Class (ASP)free
HTTPfree
PHP - Python - C# - Javafree
Jabber to SMS for Server Adminsfree (open source)
SMS Blaster Visual Basic Source Codefree
ASPTOKENfree
Network coverage
Supported networks around the world
 
Latest News
2017-08-18: New Tool: ASPSMS WinLog
Affiliate Program
We offer several attractive affiliate programs for developers, portals, ISP's, magazines, download sites and personal individuals.
No Setup Fee
Our prices are easy to understand! No setup costs, no maintanance fees, no fix costs at all. You pay just the desired SMS volume and based on very advantageous prices.
SMS for your Visitors
Add a SMS portal to your website or your clients website. A very good marketing instrument to get high traffic and to open new revenue streams based on next generation mobile technologies.
Global Two-Way SMS
Check out our new Two-Way SMS Service with global reach! No SIM-cards needed, no setup fee, very fast setup and a very low monthly price per number...
Roaming to other Countries
Our special offer: At no additional costs you get the possibility to send SMS to more than 200 countries.

Switzerland

Supported operators in your country:

Aldi
Bebbicell AG
CoopMobile
Lebara
Lycamobile
M-Budget
MyEra
OK Mobile
Salt
Sunrise Mobile
Swisscom Mobile
Tele2
Very Mucho
Wingo
Yallo
VADIAN.NET AG
Katharinengasse 10
CH - 9004 St.Gallen
 
Phone: +41 71 246 56 56
Fax: +41 71 246 56 57
E-Mail: keyaccounts@aspsms.com
 
Founded: 1995
Company Number: CH-170.3.020.905-6
VAT-Number: CHE-102.692.722 MWST

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Swiss Quality

OFCOM registered Telecommunications Service Provider (254900005).

ASPSMS is a product of VADIAN.NET AG (founded in 1995), a Swiss based Internet and Mobile Solutions pioneer. Thus, all data collected from you are automatically subject ofthe strict privacy policies of Switzerland. ASPSMS is Swiss technology that is fully developed in Switzerland. The support team also works in Switzerland. VADIAN.NET AG is today one of the leading global providers of SMS solutions with more than 200000 satisfied business clients. The product ASPSMS was launched in 2001.