Case Study: The Favre Auto House
Part 2: Spring Promotion Pit Stop
This year's Spring Exhibition was a full success
for The Favre Auto House. Besides selling several new cars and a large number of used vehicles, CEO René Favre
managed to expand his opt-in address list with over 200 new contacts with mobile phone numbers.
This year it already seems to be sure that winter won't break in again.
Therefore, René Favre prepares everything for the planned Spring Promotion Pit Stop
for changing wheels on summer tires and a vehicle check.
Source: Bo Nash from Arlington, TX (Kasey Kahne Pit Stop) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
The pressure from the competition is high. The Favre Auto House
has to stand out with a special promotion offer. René Favre
has decided the price for the change to summer tires
to be set low. Also the price for the vehicle check he puts almost
almost below cost.
Since each customer contact is a good chance for
additional business offers (new tires, repairs, and
possibly even the sale of a new car, etc.), the price
of the Combo Offer Pit Stop is set so low that
customers can hardly say no.
The event is promoted in all correspondence and emails.
Flyers are presented at the bar and a poster is hanging
in a prominent place at The Favre Auto House.
Accompanying Text Messaging Broadcast
For the Spring Promotion Offer Pit Stop, René Favre has
prepared the following text message:
To communicate with his customers, CEO René Favre uses the SMSBLASTER web edition.
He can comfortably send text messages without the need to download and install any software. He only needs a web browser. The address book entries and text message logs are in the cloud and he can therefore use the SMSBLASTER web edition at the office, at home or while travelling and has access to the contacts anytime.
SMS-OUT: Offers valid until the end of April: change to summer tires CHF 25.00 / vehicle check: CHF 25.00 / COMBO OFFER PIT STOP: Changing wheels + vehicle check: only CHF 39.00 / Arrange an appointment now: The Favre Auto House 0580000000
Reminder Text Message
In the last week of April, The Favre Auto House reminds
all customers who have not made use of any of the offers,
of the imminent end of the Spring Promotion Pit Stop:
SMS-OUT: BENEFIT NOW (Offers only valid until the end of April): change to summer tires CHF 25.00 / vehicle check: CHF 25.00 / COMBO OFFER PIT STOP: Changing wheels + vehicle check: only CHF 39.00 / Arrange an appointment now: The Favre Auto House 0580000000
The Spring Promotion Pit Stop has more than paid
for René Favre. The extremely tight calculated Offers of
the Spring Promotion Pit Stop attracted significantly
more customers into the dealership than the previous
year. In particular, the reminder text message had great
resonance because of its last-minute character.
The resulting additional business far exceeded expectations.
Buy ASPSMS Credits
For sending an SMS, so-called ASPSMS credits are needed,
which are purchased in advance. The ASPSMS credits do
not expire. Payment by bank transfer, various credit
cards such as Eurocard/Mastercard, Visa, American
Express or Diners Club, PayPal or Swiss Postcard are possible.